Not a hoax. Not a dream sequence. The name and trademark have been secured by the folks who know the brand best:
And this fledgling company -- founded and run by Jayson Elliot, Ernie Gygax, Luke Gygax, Tim Kask, James Carpio, and Jim Wampler -- will roll out their first product this December:
I haven't been this excited since 1982.
Land of Darkness and the Night - *Land of Darkness and the Night*